Formation design is the Company that I previously worked for as an industrial designer. Formation is located in Atlanta Georgia and is a small firm consisting of only 7 people. Despite the firm's small size, It has now been ranked #2 product design firm in the nation by Business Week Magazine for 2 consecutive years. Second only to IDEO, a large, multi-national firm. In my experience, a number 2 is much more satisfying than a number 1 anyway. Right?!